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Tying Social to the Traditional to Drive Leads through the Funnel and Deliver Results
Inc. reported in a 2009 study that 91% of Inc. 500 companies use social media as part of their marketing mix. While marketing with social media platforms continues to grow by leaps and bounds, measuring and tying socialmedia efforts to true benefits and ROI continues to elude many marketers.
The integration of social media with the traditional funnel is one of the key priorities for 2011. Although only 6% of companies today report that they fully integrate social with traditional marketing funnels, experts agree that this integration holds a lot of potential.
Join local experts and practitioners at this breakfast seminar to learn:
Strategies to tie social to the traditional
Strategies for keeping your company in the forefront
How to manage social content
How to measure and grow social reach and activity for lead generation and success
In addition, we will conduct a social listening audit for MassTLC member company, Scribe Software. This audit would include review of the brand's social media footprint, effectiveness in impacting online conversations in their sector, and a quick SEO audit. We will provide concrete ideas for Scribe Software to assess its social presence. It should be a great learning experience for all!
Susan Oblak,Go to Market Strategist, Scribe Software
Conducting the audit:
Mike Lewis, VP of Marketing, Awareness Networks
Lora Kratchounova, Principal, Scratch Marketing and Media
Join us November 1st for a Sales & Marketing Breakfast Seminar: Using Marketing Automation & CRM to Cultivate Demand, Increase Conversion and Drive Revenue
